"Our new website introduces interactive features for both homeowners and professionals, such as customer video testimonials, a product advisor, case studies and more," says Gabriel Weiss, interactive marketing supervisor, Mitsubishi.
Mitsubishi performed usability studies and based on customer feedback research and numerous focus groups established the baseline for the message segmentation. These activities enabled Mitsubishi to provide the most relevant information for homeowners, engineers, architects, building owners, HVAC contractors and distributors in an interesting and interactive format.
The site offers an opportunity to educate both professionals and homeowners on the technologies, products and services provided. Segmentation caters to each group with in-depth product information and environmental benefits and application ideas.
The professional site, www.MitsubishiPro.com, has application information as well as descriptions of the different technologies Mitsubishi offers. A contractor, distributor, engineer, or architect can learn about the VRF or split-ductless systems or view case studies, news releases or technical documents.
The homeowner site, www.MitsubishiComfort.com, offers the consumer solutions and information on how the systems work. There is also a "Solutions Advisor" program which will ask the consumer a few questions, recommend a solution and even give them a list of questions to ask their contractor.
To learn more about Mitsubishi products and services, please visit the new website at www.mehvac.com.
About Mitsubishi Electric Cooling and Heating Solutions
For 30 years, Mitsubishi Electric Cooling and Heating Solutions, with headquarters in Suwanee, Ga., has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda. In 2010, Mitsubishi Electric HVAC's VRFZ Hyper-heat INVERTER technology received a Top Product award from Building Operating Management magazine. In 2009, Mitsubishi's Mr. Slim® M-Series was chosen as one of Building Products magazine's Green Product award winners and the Mr. Slim Hyper-Heat INVERTER system was chosen as a winner of Architectural Product's annual Product Reports Additionally, the CITY MULTI® VRFZ system was judged a Product of the Year Gold Award winner in the HVAC/R category by subscribers of Consulting-Specifying Engineer (CSE), the Mr. Slim® P-Series Hyper-Heat INVERTER systems received a Readers' Choice Award from Building Products magazine and CITY MULTI received Honorable Mentions in the HVAC Commercial Equipment and Dealer Design award competitions from ACH&R News. In 2008, Mitsubishi Electric HVAC not only received a Top Products Award from Building Operating Management for its P-Series four-way cassette, but its Mr. Slim MSZ-FD09/12NA was voted #1 in the Contracting Business HVAC Comfortech Product Showcase Awards in the Forced Air Heating category.