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Madryt, Hiszpania


The Building Exhibition, CONSTRUTEC, will take part in the Internationalisation Plan for the Building Material Sectors. This is an initiative implemented by the Spanish Foreign Trade Institute (ICEX) and promoted by CEPCO, the Spanish Confederation of Building Material Manufacturer Associations, together with the public bodies mentioned above, all of which form part of what is known as the Inter-Territorial Council for Internationalisation. The incorporation of CONSTRUTEC into this Plan will help to update a programme with which around 300 buyers from all over the world are likely to attend the next edition (the eleventh) of the fair, which is organised by IFEMA and is due to take place between 5st and 8st October 2010 at Feria de Madrid.

This Internationalisation Plan for the Building Material Sectors aims, among other initiatives, to promote a series of measures designed to boost the foreign projection of the building materials sector, including CONSTRUTEC, one of the main trade showcases for the industry.

In this respect, a Guest Programme has been approved that includes a selection of 300 buyers, professionals chosen from the markets of greatest interest to the participants at the Building Exhibition, such as Brazil, Eastern Europe, North Africa and the United Arab Emirates, among others.

This initiative will enable the exhibiting companies at CONSTRUTEC to gain access to new business opportunities and boost their international expansion, as well as strengthening the international dimension of the fair. In this sense, the last edition of the event in 2008 recorded the attendance of a total of 110 participating companies from 15 different countries, which accounted for 20% of the total number of exhibitors. In addition, 1,110 professionals visited the fair from 74 different countries.

Based on a timescale of three years, the Internationalisation Plan for the Building Material Sectors has set itself three key objectives: to promote a highly attractive range of Spanish products on the foreign markets; to boost exports from these sectors in Spain; and to enhance the image of Spanish industry vis-à-vis international operators and opinion leaders.

The Spanish Confederation of Building Material Manufacturer Associations, CEPCO, an habitual collaborator at CONSTRUTEC, has emerged as the main intermediary for the development of this Plan, bringing together as it does an extremely heterogeneous range of sectors. In fact, CEPCO, which is a member of the Spanish Confederation of Industry (CEOE), encompasses some 23 different trade associations.
The wide-ranging nature of the Plan is also reflected by the various segments that the Inter-Territorial Council for Internationalisation aims to target, including everything ranging from building materials in the true sense (pre-fabricated concrete, prepared concrete, iron tubing, bricks and tiles, plaster, cement, steel, scrap metal, etc) to electrical material, not to mention doors, windows and other wooden products, paving and ceramic coverings, tiling and bathroom equipment, other facilities for handling liquids, marble and natural stone, heat and noise insulation materials, fire-protection equipment, building machinery and vehicles, working tools, other building-related machinery, elevators and their components and accessories, and automated home technology.

In short, we are talking about an extremely important industry, one represented by more than 5,000 companies in the year 2008, based on an overall turnover of more than 46,000 million euros. This industry accounted for almost 500,000 jobs in that year. In spite of the fact that the outlook has changed somewhat over the last two years, given that building materials make up one of the sectors most directly affected by the fall in building activity and public works in Spain, this industry still plays an extremely important role within the Spanish economy as a whole.

This internationalisation strategy has been designed precisely to provide a boost for the sector, this being one of the best means of tackling the current economic situation. In this respect, the measures encompassed by the Plan not only seek to reinforce the export strategies already being implemented by companies themselves, but to guide other companies that have yet to venture abroad or that have only made timid inroads on the foreign markets to date.

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